What File Formats Do Hologram Fans Support? A Complete Compatibility Guide
One of the first questions businesses ask before creating holographic content is:
"What file formats does a hologram fan support?"
The good news is that Holofex holographic displays are compatible with the file types most businesses already use every day.
Whether you're displaying promotional videos, product images or custom animations, getting your content onto a Holofex hologram fan is simple.
Here's everything you need to know.
Supported Video Formats
The most common video format used with Holofex hologram fans is:
MP4
MP4 is the industry standard for digital video and offers an excellent balance of quality and file size.
It's widely supported by:
- Windows
- macOS
- Android
- iPhone & iPad
- Most video editing software
- Animation software
- AI image and video generators
Because of its compatibility, MP4 is the preferred format for holographic advertising.
Supported Image Formats
Holofex also supports common image formats including:
PNG
PNG files are ideal for:
- Company logos
- Product images
- Transparent graphics
- Promotional artwork
PNG is especially useful when creating holographic content because it supports transparency.
JPG (JPEG)
JPG files are perfect for:
- Product photography
- Marketing images
- Promotional graphics
- Background artwork
If you're displaying static content, JPG images provide excellent quality with small file sizes.
The Secret to Great Holograms: Use a Black Background
One of the most important tips for creating impressive holograms has nothing to do with file format—it's all about the background.
For the best holographic effect, your content should use a pure black background.
Why?
Unlike a traditional screen, a hologram fan doesn't display black. Instead, black areas remain unlit, making them appear transparent to the viewer.
This creates the illusion that your product, logo or animation is floating freely in mid-air.
The cleaner your black background, the more convincing your hologram will appear.
Why Black Creates Transparency
Each LED on a hologram fan only lights up where colour is needed.
When the content contains pure black (#000000), the LEDs simply remain off.
Because no light is produced in those areas, the background effectively disappears, leaving only the illuminated parts of your design visible.
This is what gives hologram fans their signature floating 3D appearance.
Tips for the Best Results
To achieve the most professional-looking holograms:
- Use MP4 for video content.
- Use PNG or JPG for static images.
- Always create content on a pure black background.
- Export your files at the recommended resolution for your display.
- Keep important elements centred within the display area.
- Use bright colours and strong contrast for maximum visibility.
These simple steps will help your holographic content stand out in retail stores, exhibitions and commercial environments.
Create Professional Content with Holofex Studio
If you're creating custom holograms, Holofex Studio makes the process even easier.
You can:
- Import MP4, PNG and JPG files.
- Optimise content for hologram fans.
- Create engaging animations.
- Export files ready for immediate playback.
Whether you're showcasing a product, displaying your logo or running an advertising campaign, Holofex Studio helps you create professional holographic content with ease.
Frequently Asked Question
What file formats are supported?
Holofex hologram fans support MP4 video files along with common image formats including PNG and JPG. For the best holographic effect, we recommend using content with a pure black background, as black is rendered as transparent space on a hologram fan, making your content appear to float in mid-air.
