Privacy Policy

Last updated: 4 November 2026

Holofex Pty Ltd (“Holofex”, “we”, “us” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, store and share your personal information when you visit www.holofex.com (the “Site”), place an order or contact us.

1. Personal information we collect

We collect information you provide directly to us, together with certain information collected automatically when you use our Site.

Order and account information

When you make a purchase, attempt to make a purchase or create an account, we may collect:

• Your name.

• Billing and delivery addresses.

• Email address and phone number.

• Order details and purchase history.

• Payment information processed through our checkout and payment providers.

Customer support information

When you contact us, we may collect your contact details, order information and the information you provide about your enquiry. This may include correspondence, product details, photographs or videos you send to help us resolve an issue.

Device and browsing information

When you visit our Site, we may automatically collect:

• Your IP address, browser type and device information.

• Time zone and approximate location.

• Pages and products you view.

• Search terms, referring websites and interactions with our Site.

• Cookie identifiers and similar technical information.

We collect this information through cookies, log files, pixels, tags and similar technologies.

2. How we use your information

We use personal information to:

• Process payments, fulfil orders and arrange delivery.

• Send order confirmations, invoices and delivery updates.

• Manage customer accounts.

• Answer enquiries and provide product, technical and warranty support.

• Identify potentially fraudulent transactions and protect our Site.

• Understand how visitors use our Site and improve its performance.

• Provide relevant advertising and measure marketing results.

• Send promotional communications where permitted by law and consistent with your preferences.

• Meet legal obligations and resolve disputes.

You can unsubscribe from promotional emails using the unsubscribe link in those emails or by contacting us. We may still send messages necessary to manage your orders or respond to your enquiries.

3. How we share your information

We share personal information with service providers where necessary to operate our business and provide our products and services. These may include:

• Shopify, which hosts our online store and supports checkout and order management.

• Payment providers, which process transactions.

• Warehouses, fulfilment providers and delivery companies, which prepare and deliver orders.

• Customer support and communication providers, which help us respond to enquiries and communicate with customers.

• Analytics and advertising providers, which help us understand Site activity and manage marketing.

Information shared will depend on the service being provided.

You can read Shopify’s privacy policy at:
https://www.shopify.com/legal/privacy

We may also disclose information where required by law, in response to a lawful request, or where necessary to protect our rights, customers or business.

4. Cookies and similar technologies

We use cookies and similar technologies to operate our Site, remember preferences, understand visitor activity and support advertising.

These technologies may be used for:

• Essential functions: shopping carts, checkout, account access and security.

• Preferences: remembering settings and choices.

• Analytics: understanding how visitors find and use our Site.

• Advertising: measuring campaigns and providing relevant advertisements.

Some cookies expire when you close your browser. Others remain until they expire or are deleted. Their duration depends on their purpose and the provider.

You can manage cookies through your browser settings and any privacy controls available on our Site. Blocking some cookies may affect features such as account access, shopping carts or checkout.

5. Analytics and advertising

We use Google Analytics to help us understand how visitors use our Site. We may also use advertising services to show relevant advertisements and measure their effectiveness.

These services may collect information about your browsing activity, purchases and interactions with advertisements using cookies or similar technologies. Where required, we seek consent before using non-essential tracking technologies.

For information about Google’s privacy practices, visit:
https://policies.google.com/privacy

You can manage Google advertising preferences at:
https://myadcenter.google.com/

Google also provides a browser add-on for opting out of Google Analytics:
https://tools.google.com/dlpage/gaoptout

Additional advertising choices are available through:
https://optout.aboutads.info/

Opting out of personalised advertising does not necessarily stop advertisements from appearing.

6. International processing

Holofex is based in Australia and uses service providers that may process or store information in other countries, including Canada and the United States.

Your information may therefore be transferred outside your country of residence. Where applicable law requires safeguards for these transfers, we take steps to ensure the required safeguards are in place.

7. How long we keep information

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, providing support, maintaining business records and meeting legal obligations.

Retention periods vary depending on the information and why it is held. If you request deletion, we may need to retain certain records to meet legal obligations or resolve outstanding matters.

8. Information security

We take reasonable steps to protect personal information against misuse, loss, unauthorised access, alteration and disclosure.

However, no internet transmission or electronic storage system is completely secure. Please take care when sharing information online and keep any account credentials confidential.

9. Your privacy rights

Depending on your location and the laws that apply, you may have the right to:

• Request access to personal information we hold about you.

• Ask us to correct inaccurate or incomplete information.

• Request deletion of your information.

• Request a portable copy of certain information.

• Object to or request restrictions on certain processing.

• Withdraw consent where processing relies on consent.

• Opt out of certain marketing, targeted advertising, or activities classified as the sale or sharing of personal information under applicable law.

These rights are subject to applicable conditions and exceptions.

To make a request, email team@holofex.com. We may need to verify your identity before responding. If an authorised agent makes a request on your behalf, we may ask for evidence of their authority.

European Economic Area and United Kingdom

Where European or UK data protection laws apply, our grounds for processing personal information may include:

• Performing a contract with you, including fulfilling an order.

• Meeting legal obligations.

• Your consent.

• Our legitimate interests, such as improving our services and preventing fraud, where those interests are not overridden by your rights.

Where applicable, you may also have rights relating to decisions based solely on automated processing that have legal or similarly significant effects.

California and other US states

Where applicable state privacy laws provide consumer rights, you may exercise those rights by contacting us. We will not unlawfully discriminate against you for exercising your privacy rights.

10. Children’s privacy

Our Site is intended for a general audience and is not directed at children. We do not knowingly collect personal information from children.

If you believe a child has provided personal information to us, please contact team@holofex.com so we can investigate and take appropriate action.

11. Third-party websites

Our Site may contain links to websites or services operated by third parties. Their privacy practices are governed by their own policies. Please review those policies before providing personal information.

12. Changes to this policy

We may update this Privacy Policy to reflect changes to our services, business practices or legal requirements. The current version will be published on this page with an updated date.

13. Contact and complaints

For privacy enquiries, requests or complaints, contact:

Holofex Pty Ltd
Email: team@holofex.com

Please provide enough detail for us to understand and respond to your enquiry. We will investigate privacy complaints and respond within the period required by applicable law.

If you are dissatisfied with our response, you may contact the privacy or data protection authority relevant to your location.