The 3D image in a 3D hologram fan is typically an optical illusion, rather than a true hologram. A true hologram is a 3D image that is recorded on a 2D surface, such as a holographic film, and can be viewed without the need for any special equipment.
3D hologram fans, on the other hand, use a variety of techniques to create the illusion of a 3D image floating in midair. One common technique is called Pepper's Ghost, which involves reflecting a 2D image onto a transparent surface, such as a sheet of acrylic glass. As the viewer moves around, the reflected image appears to change position, creating the illusion of depth.
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Other 3D hologram fans may use different techniques to create the illusion of a 3D image. For example, some models may use LCD screens or other display technologies to rapidly display a series of 2D images, creating the illusion of movement and depth.